BRANDING + IDENTITY | INTERNET PRESENCE | ADVERTISING + DIRECT | CORPORATE LITERATURE | INVESTOR RELATIONS | PUBLISHING | PHOTOGRAPHY

Cache, is an object relationship database developer, with markets in heathcare, finance, and insurance. During G2 Partners’ international advertising campaign for Cache, a Roper Starch survey for ComputerWorld, ranked Cache seventh in the “Top 10 most read/most noted” category among companies such as IBM, HP, Oracle. Within just three months of the inception of the ad campaign, Cache’s VARs were no longer complaining that name recognition was a problem.

NuGenesis Technology offers scientific data management platform tools to capture, share and manage laboratory data for chemical and pharmaceutical companies. G2 Partners produced a branding campaign that included advertising and direct marketing for the international market, as well as trade show graphics. In the U.S., Pharmaceutical Technology rated NuGenesis number one for reader recall.

Tequipment is a VAR for SMART Technologies products for K-12, as well as operating a separate division for educational training services. G2 Partners’ ongoing branding program, includes advertising, direct marketing, vehicle graphics, and website. G2 Partners has helped Tequipment sustain double-digit growth for several years running in their a highly competitive environment. To their advantage, Tequipment’s name has become inexorably linked with SMART Technologies.

Intrepid is a manufacturing software developer for ERP implementation, offering both product and consultative services. G2 Partners’ branding campaign included direct marketing and advertising, and achieved a 12% response rate of highly-qualified prospects.

Marathon Technologies offers an extremely fault-tolerant Windows system for mission critical applications. Through G2 Partners’ branding program—including advertising, direct marketing and literature—Marathon experienced dramatically improved quality of attendees to their seminars, as well as vastly improved comprehension of their product offerings, helping to significantly shorten the sales cycle.

OrderTrust, offered order management services to such high profile retailers as 1-800-Flowers.com and Skymall Inc. G2 Partners’ advertising and direct mail resulted in significantly increased attendance of decision makers at trade shows and seminars. Concurrently, the sales force was able to close more contracts.

Steve LeHeureux
Director of Marketing
Vibrint

They did a great job and were good people to work with. G2 was responsive and perceptive in picking up on our product positioning issues quickly. And they helped develop and articulate our marketing message in a very effective fashion. We have a technical product and they had no difficulty with the technology.

Stan Wysocki
Vice President,
Sales and Marketing
YourCompass

Working with G2 Partners was a wonderful experience that produced excellent results. We wanted something different and G2 created a very thorough company awareness campaign that was highly responsive to changing direction and ultimately set us apart from companies running larger two-page spreads. Customer response to the campaign was phenomenal.

Randy Naylor
President & CEO
Intrepid Software

There are a lot of agencies that don’t take the time to understand a business or who its customers are, but G2 Partners does. The result for Intrepid Software was a very creative ad campaign that set us apart from run-of-the-mill ads in trade publications. Best of all, not only did the ads work, G2 was fun to work with.